One of the most thought provoking books you should have in your marketing library. Paul Arden has brought together some very everyday thought processes with a twist that leaves you thinking and applying them to everyday.
Seen something that another marketer has executed well, then Arden brings to the foray "To Steal" but to also take it and make it better and make sure it touches your soul.
This is one of those books, that you flip through and pick up six months later.
