Released in 2007 this books is a must read.
Bringing together four key elements - openess, sharing, peering and acting globally. Think mass collaboration and Wikinomics is the book to enable you to understand how the world we live in has drastically changed.
Based on a $9million dollar research project Tapscott delves into the uncharted waters of how consumers are collaborating online to bring communities, pr, music, software, medicine and science just to name a few to the masses.
If you only read one book this year make sure it is this one.
Jenny
